Management's toughest course

Abstract

Eighteen executives from industry take time off to shoot rapids, climb mountains and go skin diving. It all sounds a bit gimmicky — a sort of adventure playground for adults. But after spending a week on the course — devised by Bulmers' chairman, Peter Prior — and speaking to the men taking part, Leslie Kenton reports that the idea is a valuable means of developing a manager's leadership qualities. Not to mention his physique.

Citation

(1976), "Management's toughest course", Industrial Management, Vol. 76 No. 11, pp. 10-14. https://doi.org/10.1108/eb056684