Bucking the trend

Abstract

Surveys need to be treated with caution. With some, the questions are loaded, or the findings “doctored”, for propaganda purposes. Others readily give a sample number, but conspicuously omit the level of response. Thus, a trend or opinion which is supposedly applicable to many may, in truth, be based on a few.

Citation

(1978), "Bucking the trend", Industrial Management, Vol. 78 No. 3, pp. 4-4. https://doi.org/10.1108/eb056833