Service with a smile

Abstract

If you can't amuse them, you lose them … which is why actors like John Cleese — seen here in the making of a management training film — are in demand for audio visual presentations. With the style and content of the old blackboard lecture inappropriate for today's sophisticated AV equipment, producers — and their company sponsors — are looking for ways to inform and entertain audiences.

Citation

(1978), "Service with a smile", Industrial Management, Vol. 78 No. 7, pp. 29-33. https://doi.org/10.1108/eb056861