Objective forecasting: problems and solutions

Abstract

Attempting to introduce a numerical sales forecasting system into a firm which has previously relied entirely on judgement and inspired guesswork invites problems. This article, by R A Lomas and D Bell, discusses the difficulties and the learning process that the firm must follow if a practicable system is to be established, used and relied upon.

Citation

(1978), "Objective forecasting: problems and solutions", Industrial Management, Vol. 78 No. 11, pp. 25-26. https://doi.org/10.1108/eb056898