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How US companies tackle the pressure group challenge

Industrial Management

ISSN: 0007-6929

Article publication date: 1 January 1979

34

Abstract

How does the concept and exercise of public relations in British industry compare with that of the United States? Not at all favourably, according to this report.

Citation

(1979), "How US companies tackle the pressure group challenge", Industrial Management, Vol. 78 No. 12, pp. 43-44. https://doi.org/10.1108/eb056911

Publisher

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MCB UP Ltd

Copyright © 1979, MCB UP Limited

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