Innovate or Imitate?

Abstract

A patent is no protection against a close substitute or a novel application. The speed of a new product's development and the timing of its entry to new markets should always take account of the competition. With the help of a case‐study, Dr. Robert Lomas of Bradford University and Richard Pratt of Huddersfield Polytechnic explain why innovation may be less profitable than imitation.

Citation

(1979), "Innovate or Imitate?", Industrial Management, Vol. 79 No. 8, pp. 39-40. https://doi.org/10.1108/eb056979