THE RUBBER COMPANY THAT BOUNCED BACK

Abstract

UNTIL the late 1960's BTR was an apparently stagnant medium sized public company with a turnover of less than £20m and profits of around £1m. By 1979 the company was trading in all the leading world markets, employing 24,000 people; worldwide turnover had reached £432m and pre‐tax profits £57m. All this was achieved in the comparatively unglamorous industrial products field, against the discouraging economic backdrop of the 1970's. How did this transformation come about and what messages of hope are there for the rest of British industry?

Citation

(1980), "THE RUBBER COMPANY THAT BOUNCED BACK", Industrial Management & Data Systems, Vol. 80 No. 11, pp. 7-10. https://doi.org/10.1108/eb057131