Cover Story

Abstract

In 1923 Harry Crook of Bristol pioneered the manufacture of a new type of twisted wire brush, and, copying an American idea, marketed his product using a door‐to‐door selling technique. Today the firm he founded, Kleeneze, still 100 per cent British, has a turnover of £11 million, employs a staff of 600, and, is expanding fast. Today, Kleeneze's profitability lies foremost in the manufacture and marketing of products for industry, particularly brushstrip. Moreover with sales in 14 countries, a factory in Virginia, USA, a company in France and another one planned in Germany, the export potential is very promising.

Citation

(1981), "Cover Story", Industrial Management & Data Systems, Vol. 81 No. 9/10, pp. 29-40. https://doi.org/10.1108/eb057216