How Direct Marketing can Help your Business

Abstract

There shouldn't really be a lot of difference between business and consumer direct marketing…after all, they're all people in the end. One recent test by a highly sophisticated direct mail firm seems to support this. For years they'd been selling their product with the usual razmatazz combination of multi‐personalised computer letter, four‐colour brochure, and a reply‐paid card with a glowing seductive “YES!” sticker and a dreary little greenish‐grey “no” sticker—you know the sort of thing.

Citation

Tresidder, J. (1982), "How Direct Marketing can Help your Business", Industrial Management & Data Systems, Vol. 82 No. 11/12, pp. 19-20. https://doi.org/10.1108/eb057288