The Fight for Jobs
Rod Sellers
(Head of Publicity and Information, Northampton Development Corporation)
51
Abstract
A description of the role public relations has played in “selling” Northampton and leading it through the recession into a thriving and commercially desirable regional centre.
Keywords
Citation
Sellers, R. (1984), "The Fight for Jobs", Industrial Management & Data Systems, Vol. 84 No. 9/10, pp. 2-6. https://doi.org/10.1108/eb057372
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited