Three Roads to Innovation

Abstract

Innovation is important to most companies, but it is our lifeblood at 3M. We like to keep innovation coming from all directions: by developing new technologies and new applications for them, by assessing customer needs, and by anticipating market trends in all areas in which we operate.

Citation

Mitsch, R.A. (1990), "Three Roads to Innovation", Journal of Business Strategy, Vol. 11 No. 5, pp. 18-21. https://doi.org/10.1108/eb060081