BOOK REVIEWS

Abstract

In recent years several books have been published on managing multinational corporations (MNCs). Most of the books suffer from lack of focus, direction or sufficient coverage of essential topics in international management. This is understandable in any emerging field. Bartlett and Ghoshal's book Transnational Management, however, provides students of international business with a comprehensive coverage of issues related to managing MNCs. The book encompasses seven chapters, thirty‐three current cases, and various articles written by well‐known scholars. The first three chapters deal with cross‐border management, environmental challenge, and building strategic capabilities. The rest tackle the challenges that MNCs face: collaborative, organizational, operational, and management challenges. The authors provide complete coverage regarding designing MNCs, strategic alliances, market penetration, and managing in transnational areas. The readings at the end of each chapter are rich and related to issues discussed within the chapter. The cases are fashionable and deal with various practical problems that major MNCs have faced. Chapters 4, 5, and 6 are extremely well written. They provide an in‐depth treatment of contemporary issues. The book would be an outstanding source for intellectuals and practitioners alike had the rest of the chapters been written in a similar fashion.

Citation

Camp, R.C. (1992), "BOOK REVIEWS", International Journal of Commerce and Management, Vol. 2 No. 3/4, pp. 81-87. https://doi.org/10.1108/eb060313