Citation
(2006), "Awards for Excellence", European Journal of Innovation Management, Vol. 9 No. 4. https://doi.org/10.1108/ejim.2006.22009daa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited
Awards for Excellence
Awards for Excellence
Outstanding paper European Journal of Innovation Management
"Adoption of behaviour: predicting success for major innovations"
David J. Langley and Nico PalsTNO Telecom, Groningen, The Netherlands
J. Roland OrttDelft University of Technology, Delft, The Netherlands
Purpose – The goal of this paper is to show that memetics is particularly useful to predict the adoption of major innovations. Design/methodology/approach – Describes how TNO Telecom, an applied research institute in The Netherlands, adopted the theory of memetics to develop an instrument that predicts the adoption of major innovations. Explains and defines relevant aspects of this focus.Findings – Initial results are encouraging and suggest that the approach may provide qualitatively better results than the existing methods when applied to major innovations.Originality/value – Describes for the first time how the theory of memetics can be used to gain a real insight into the market adoption of major innovations as well as to focus and optimise product development.
Keywords:Behaviour, Forecasting, Product innovation, The Netherlands
www.emeraldinsight.com/10.1108/14601060510578574
This article originally appeared in Volume 8 Number 1, 2005, pp. 56-78, of European Journal of Innovation Management, Editor: Pervaiz K. Ahmed
www.emeraldinsight.com/authors
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