2009 Advertising and Consumer Psychology Conference

Citation

(2009), "2009 Advertising and Consumer Psychology Conference", International Journal of Health Care Quality Assurance, Vol. 22 No. 1. https://doi.org/10.1108/ijhcqa.2009.06222aaa.002

2009 Advertising and Consumer Psychology Conference

Article Type: Call for papers From: International Journal of Health Care Quality Assurance, Volume 22, Issue 1

Leveraging Consumer Psychology for Effective Health Communications, Ann Arbor, Michigan, USA, 28-30 May 2009

While researchers in consumer psychology and public health communications seek to learn more both about how consumers make their health-relevant decisions, and how to craft more effective health- related interventions, they do not learn often enough from each other's work. In addition, much of the valuable work in both these research streams does not often actually get applied to many of the major health-care challenges facing citizens and policy-makers.

The goals of this Conference are thus:

1. 1.

   to bring together top researcher-scholars from the consumer psychology and public health communications communities, as well as policy-makers from the public and private sectors;

2. 2.

   to expose them to programmatic, cumulative learning about the psychology of public health communications from both these research streams;

3. 3.

   to create a venue in which conference presenters and participants can collectively attempt to apply these findings to one particular high priority public health challenge (fighting the obesity epidemic); and

4. 4.

   to facilitate the initiation of joint research proposals that bring together members of these two research communities.

To facilitate close interaction, attendance will not exceed approximately 80 scholars from public health and consumer psychology, and policy-makers. Papers will be presented from these (and other) research streams that integrate and synthesize the findings-to-date – instead of simply presenting single studies – in various relevant areas such as consumer processing of warning and nutritional labels, the use of fear appeals, community-based communication strategies, interactive health communications and the design of decision aids, social marketing strategies, promoting positive attitudes and behaviours, discouraging negative attitudes and behaviours, and others. We will require that each presented paper spend at least a third of the presentation time drawing action-oriented conclusions from that area that can potentially be applied to communication or policy interventions aimed at reducing levels of obesity among targeted audiences.

The Conference will be held at the facilities of the Ross School of Business, University of Michigan, Ann Arbor. It will be chaired by Professors Punam Anand-Keller (Tuck School of Business, Dartmouth), Rajeev Batra (University of Michigan, Yaffe Center and Ross School of Business), and Vic Strecher (University of Michigan, Medical School and School of Public Health).

The Yaffe Center for Persuasive Communication at the Ross School of Business is the primary organizer for this Conference, under the aegis of the Society for Consumer Psychology. For links to registration and other Conference-related information, please go to the home page of the Yaffe Center, at: www.yaffecenter.org Questions may be addressed to Professor Rajeev Batra at: rajeevba@umich.edu