Citation
(2013), "The Upcycle: Beyond Sustainability – Designing for Abundance", International Journal of Sustainability in Higher Education, Vol. 14 No. 4. https://doi.org/10.1108/ijshe.2013.24914daa.010
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited
The Upcycle: Beyond Sustainability – Designing for Abundance
Article Type: Books and resources From: International Journal of Sustainability in Higher Education, Volume 14, Issue 4
William McDonough and Michael BraungartNorth Point PressNew York, NY2013256 pp.US$16.00ISBN 9780865477483
In the ten-years following cradle to cradle, BMMB have had continuous forward momentum putting these principles into practice not just with major global corporations, but even with governments like China. As such, BMMB have enjoyed a unique position working with and influencing powerful global forces and driving them towards positive progress. The Upcycle reflects this refined experience. It is a call to action for all of society to become conscious not just of what they design and produce, but also of how their decisions on consumption affect waste or produce toxicity, and that our choices thus affect future generations and indeed our planet.
The book asks us to consider not just how we can do a little here or there producing a “less bad” impact, but instead to analyze and discover how we can improve our habits and become a true force of positive impact.
Walter Leal FilhoHamburg University of Applied Sciences, Hamburg, Germany