Demography for Business Decision Making

Citation

Miller, A.R. (1999), "Demography for Business Decision Making", Journal of Consumer Marketing, Vol. 16 No. 6, pp. 616-628. https://doi.org/10.1108/jcm.1999.16.6.616.6

In past years the term business demography has appeared increasingly in the literature. This concept is defined as the application of the content and methods of demography to business problems and opportunities.

The book is divided into 11 chapters and a state data center contact list. The chapters are: “Business demography: a decision‐making discipline”; “Demographic change in the United States: 1990‐2010”; “Demographic data and business decision making”; “Migration: geographic mobility and its implications”; “Fertility: reproduction and the process of demographic change”; “Mortality and morbidity”; “Geographic concepts and measures”; “Population size, concentration, and distribution”; “Population composition”; “Estimates and projections in business demography”; “Contemporary business demography”.

In each chapter the authors discuss the concepts, give examples and implications, then explain how the data can be used to make decisions. Each chapter goes into detail. For example, the Mortality and Morbidity chapter discusses Measuring Mortality, Trends in Mortality, Morbidity, Measuring Morbidity, Trends in Morbidity, and the Business Implications of Mortality and Morbidity.

This is an excellent book for long‐term business planners, business decision makers, and academic professors and researchers.