Citation
(2008), "Special issue on History of public relations", Journal of Communication Management, Vol. 12 No. 1. https://doi.org/10.1108/jcom.2008.30712aaa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Special issue on History of public relations
Guest EditorDr Tom Watson, Bournemouth University, UK
The term "public relations'' can be broadly interpreted to include corporate and government communications,non-advertising publicity, media relations, political campaigning, health communications and other methods that seek to persuade "below the line'' and to create dialogue. It does not include direct marketing and sales promotion.
The Journal of Communication Management invites papers for a special issue on the "History of public relations''.
Potential topics include:
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Public relations in history, before it became a named or defined discipline
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Archival sources for the history of public relations
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The evolution of public relations in nations or in parts of government or industry
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Key personalities or events that shaped the formation of public relations as a discipline
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Key books or articles that have influenced public relations
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The evolution of public relations theory over time
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Influences on public relations practice, such as in government, industry and consultancy
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The formation of industry and professional bodies and their impact, over time, on public relations practice and education
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The evolution of public relations education, training and continuing professional education
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How technology has shaped public relations practice and theory.
The deadline for submissions is 16 May 2008.
It is planned that the issue will be published as the Autumn 2008 (October) issue of the Journal of Communication Management.
Submissions should be sent by e-mail to the Guest Editor, Dr Tom Watson: twatson@bournemouth.ac.uk
Initial enquiries and outline proposals for articles are welcomed.
The journal homepage and author guidelines may be accessed from: www.emeraldinsight.com/jcom.htm