Citation
(2001), "Emerald, the new name and vision for MCB UP Ltd", Journal of European Industrial Training, Vol. 25 No. 9. https://doi.org/10.1108/jeit.2001.00325iaa.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2001, MCB UP Limited
Emerald, the new name and vision for MCB UP Ltd
Emerald, the new name and vision for MCB UP Ltd
From 2002, the publishers of this journal will be changing their trading name from MCB UP Ltd to Emerald. In doing so, we shall be building on the success of the Emerald Fulltext database – the on-line database that contains the current and archival content of the Journal of European Industrial Training and many other journals besides. You will see some very clear changes in 2002: this journal will feature a new logo and an entirely new cover design, both reflecting the Emerald brand.
It is very likely that you already know the Emerald name because electronic usage of our journal content has doubled every year since 1996 and the trend continues. Here are some interesting statistics about the Emerald database:
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There were nearly one million user sessions in 2000.
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Over 5.5 million articles were delivered to users in 2001 (more than 16,000 per day).
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Between January 2000 and May 2001, the number of academic institutions with access to Emerald Fulltext more than tripled.
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Ninety-two per cent of the world's top business schools choose Emerald journals and 93 per cent of them have contributed articles to Emerald journals ("top" business schools based on Financial Times business school rankings 2000).
Why is this such important news for all potential authors amongst this journal's readership? Simply because any paper published in this peer-reviewed journal in 2002 will ultimately be disseminated to a vast, global audience of both academics and practitioners. What better incentive could there be for submitting your work to the Journal of European Industrial Training in 2002?