Corporate profile for Zeneca Resins

Citation

(1998), "Corporate profile for Zeneca Resins", Pigment & Resin Technology, Vol. 27 No. 1. https://doi.org/10.1108/prt.1998.12927aab.009

Corporate profile for Zeneca Resins

Corporate profile for Zeneca Resins

Zeneca Resins has issued a new A4-size colourful corporate profile aimed at a wide audience of customers, local communities, chemical industry authorities, educational and training establishments and employees.

The glossy 12-page brochure details the company's international organisation, product ranges and services. It also describes an ethos of commitment to Continuous Improvement in every aspect of the company's business.

Key issues highlighted in the new brochure include the Zeneca Group's strong policy on Safety, Health and Environment (SHE) and its related concept of Product Stewardship which involves the company taking responsibility for the life cycle of its products from design and development right through to waste disposal.

Also described is the company's route to Total Quality: after the introduction of a computerised system called Manufacturing Resource Planning (MRPII), designed to match supply with demand in the most efficient way, Zeneca Resins' achieved Class A status the highest level of MRPII performance within a remarkably short time.

Copies of the new brochure may be obtained from Dick Jansen, extension 625, Zeneca Resins, PO Box 123, 5140 AC Waalwijk, The Netherlands. Fax: + 31 (0)416 689922.