Citation
(2004), "BASF Coatings announces opening of architectural-coatings plant in Brazil", Pigment & Resin Technology, Vol. 33 No. 4. https://doi.org/10.1108/prt.2004.12933dab.016
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
BASF Coatings announces opening of architectural-coatings plant in Brazil
BASF Coatings announces opening of architectural-coatings plant in Brazil
BASF Coatings opened a new production plant in São Paulo, Brazil, for the company's Suvinil architectural-coatings brand, a 6,000 m2 facility built at a cost of 2 million euros, the company said. The company said that the plant is part of its Coatings complex at São Paulo, described as BASF's primary coatings-production site in South America. The new plant increases the production capacity of the site by 30 per cent. The company also operates architectural-coatings production plants in Jaboatão and Sapucaia do Sul, Brazil.
Rui Goerck, Vice-President of BASF's coatings business in South America, said the new plant “underlines our confidence in the growth potential of the Brazilian market”. He said that despite economic difficulties in recent years, South America retains significant strategic importance for the company's coatings business. The company has invested about 100 million euros in the region in the last 3 years, with projects in Brazil accounting for 85 per cent of the expenditures. The company said it holds an architectural- coatings market share of about 30 per cent in the Brazilian market, which is reported to produce around 600 million liters of architectural coatings annually.
BASF acquired the SUVINIL paint brand more than 30 years ago. The Brazilian brand dates to 1961, when two domestic paint companies merged and combined the former brands Super and Vinil.