Rohm and Haas powder Coatings launches new global image

Citation

(2006), "Rohm and Haas powder Coatings launches new global image", Pigment & Resin Technology, Vol. 35 No. 6. https://doi.org/10.1108/prt.2006.12935fab.011

Rohm and Haas powder Coatings launches new global image

Rohm and Haas powder Coatings launches new global image

Philadelphia, March 11, 2006 – Rohm and Haas Powder Coatings, a world leader in the powder coatings industry, is proud to announce the launch of its new global image across all segments, product lines and regions.

The new unified, global image evolved from combining areas of business excellence from each of our legacy companies that make up the new business. “We developed a set of guiding business principles that describes our commitment to our customers, the industry and the environment. These same principles are used to continually enhance the value and quality of our products and lasting relationships with our customers” said Thomas P. Frauman, Global Marketing Director.

“The focused set of business principles – or New Code – defines how we do business with our local and global customers and is represented in our new streamlined literature, web site and packaging. Strong clear messages are presented in globally recognizable and contemporary designs that we will transition into over the coming months.”

The New Code is defined by six key elements of the business:

1 Our long heritage – building on our reputation, our close relationships with customers, our great experience and our technical expertise and dependability.

2 It defines improved accessibility for our customers, with a broad range of order channels including B2B, B2C, EDI and text messaging, improved support services, order tracking and highly knowledgeable staff.

3 It adds the reassurance of dealing with a global market leader who delivers the products that meet our customers' varied needs for quality and batch consistency, guaranteed inventory, on time delivery, and provides technical advice and support as required wherever they are.

4 It encompasses the added value that we can bring to our customers' businesses, with improved efficiency, lower applied costs, global leverage and process optimization.

5 Our new code also highlights innovation, our significant investment in R&D, expert knowledge of products, colors and fashion trends, matched to applications optimization within the context of good and responsible citizenship.

6 And above all, integrity is the key to our business practices – our new code means customers all over the world can depend on us – absolutely.

Rohm and Haas Powder Coatings serves the automotive, architectural, consumer durables, general metal finishing and industrial goods markets, with a choice of powder coatings suitable for applications as diverse as anti-graffiti surfaces in train stations, ceiling tiles in supermarkets, car wheels and trims and garden furniture. Rohm and Haas Powder Coatings' products touch our lives all day, everyday.