Citation
(2008), "Jotun Paints launches Inspiration Centre in Dubai", Pigment & Resin Technology, Vol. 37 No. 1. https://doi.org/10.1108/prt.2008.12937aab.024
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Jotun Paints launches Inspiration Centre in Dubai
Industry news
Jotun Paints launches Inspiration Centre in Dubai
Jotun Paints announced the launch of its second Inspiration Centre in Dubai, located on a 135m2 area behind Mazaya Centre on Sheikh Zayed Road. The new Centre's strategic location at the heart of Dubai's business district is a move to improve customer satisfaction and boost market penetration in the UAE, where the paint market is estimated to be worth AED 630 million. Jotun brings in the concept of Do-It-Yourself in the Middle East, which is a common concept in mature markets like Europe and the USA. The Inspiration Centre primarily targets villa and house owners who are looking for ideas to spark their imagination. Customers will have personalised attention from highly qualified personnel, who will help them choose the most suitable colour, texture and pattern for their paint jobs, and take them through the latest interior trends and effects. The value-added consultancy services are provided to all customers without any charge.