Citation
(2009), "Industrial Nanotech moves into Chinese market", Pigment & Resin Technology, Vol. 38 No. 5. https://doi.org/10.1108/prt.2009.12938eab.050
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
Industrial Nanotech moves into Chinese market
Article Type: Industry news From: Pigment & Resin Technology, Volume 38, Issue 5
Industrial Nanotech, Inc., has chosen a manufacturing, sales and distribution partner in China to capitalize on the country’s growth and renewed interest in energy efficiency. As of May, 2009, China had already spent 230 billion yuan of the country’s 4-trillion yuan (about US$585 billion) stimulus package, which was unveiled in 2009 to protect the world’s third-largest economy during the global economic crisis, and 10 percent has been directly invested in energy saving, pollution reduction and environmental protection projects, according to China’s National Development and Reform Committee (NDRC). The NDRC is China’s top planning agency.
“We have been working for several years to find the right business partner in China,” said Stuart Burchill, CEO/CTO of Industrial Nanotech, Inc. “That effort became more intense late last year as China began to invest more heavily than ever into infrastructure, including an intensified effort to curtail its rapidly rising energy consumption. The coating manufacturing, sales and distribution company we have chosen is well established, has been successful for many decades, and owns multiple factories throughout China.”
The company has a sales force and distribution channels throughout China, is ISI 9001 certified, serves both the industrial and residential customers, has a good reputation for both their products and customer service, and is expanding rapidly to build more factories to serve this fast growing region.
“The product will be sold under their company name, which is well known and highly regarded throughout China, but it will still retain the Nansulate brand and a reference to ‘Technology by Industrial Nanotech, Inc.’ and our logo,” Burchill added. “This allows us the dual opportunity to brand our corporate name in China while the product benefits from their company’s strong name recognition. The name of the partner company will be released shortly prior to the release of the product for sale in China later this year.”