Citation
(2002), "e-Business conference", Qualitative Market Research, Vol. 5 No. 4. https://doi.org/10.1108/qmr.2002.21605dac.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2002, MCB UP Limited
e-Business conference
e-Business conference
The third annual conference in the series, entitled "e-business", will be held at The Annex, Winterbourne House on Wednesday 4 December 2002. The conference will bring together practitioners and academics in the spirit of mutual enquiry. The conference is held in association with IBM and the Qualitative Market Research journal. IBM will be sponsoring the best paper prize
The conference theme will reflect the diverse impact of e-enabled processes on business activity. Papers detailing emerging theories, cutting edge research and best commercial practice and that facilitate exchange between scholars and practitioners are anticipated.
Conference themes
The term e-business relates to both the diversity of and interconnectedness between business activities. These range from the vertical (data gathered from customers, through internal processes to connecting with employees) to the horizontal (from the supply chain through to the customer). Increasing demands for these are in turn creating demands for e-marketing. In the modern increasingly dynamic and rapidly changeable business environment the ability to integrate internal and external processes to meet the needs of customers is a source of competitive advantage.
Vertical links
- •
Data gathering, data analysis, conversion into business intelligence, utilization by sales teams and product developers.
- •
Connecting employees with internal data flows, connecting strategic and managerial decisions with data flow.
Horizontal links
- •
Supply chain management (SCM) – linking the firm to its suppliers.
- •
Enterprise resource planning (ERP) – internal processes such as sales force automation, accounts, billing, budgets, manufacturing, purchasing, warehousing.
- •
Customer relationship management (CRM) – linking the firm to its customers – call centres, e-commerce.
e-Marketing and research
- •
Applications of theory and implementations such as for e-marketing communications and e-direct marketing, branding, Web site provisions and implications of customer empowerment.
- •
Marketing research and case studies concerning SMEs and large organisations, e.g. from ICT linkages and knowledge creation to changing buyer and consumer behaviour in the private and public sectors such as those for dot.com firms, financial services and government organisations.
Further information about the conference (including a registration form), links to The Birmingham Business School, IBM, Qualitive Market Research journal (QMRIJ), the city of Birmingham, can be found at the conference Web site at: http://bss2.bham.ac.uk/business/page1457.htm
Enquiries should be directed to:
Ms Annie Smith, The Birmingham Business School, The University of Birmingham Winterbourne, 58 Edgbaston Park Road, Birmingham, UK. Tel: +44 121 414 6235 Fax: +44 121 414 7791 E-mail: a.m.smith1@bham.ac.uk