How to influence the birth of new business fields – network perspective

Citation

Moller, K. (2010), "How to influence the birth of new business fields – network perspective", Strategic Direction, Vol. 26 No. 2. https://doi.org/10.1108/sd.2010.05626bad.007

How to influence the birth of new business fields – network perspective

Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 2

Moller K., Svahn S.Industrial Marketing Management (USA), May 2009, Vol. 38 No. 4, Start page: 450, No. of pages: 9

Purpose – Examines managerial challenges faced by companies involved in the emergence of new business fields during periods of radical technological change. Design/methodology/approach – Discusses the emergence of radically new business fields, with a focus on types of innovations and their environmental properties, the key phases in the emergence of new business fields, and the diversity of actors. Suggests a framework of the characteristics of the environment and the emergence phases of new business fields: exploring for future business, mobilization for applications, coordination for dissemination. Considers how organizations initiate and carry out the activities which result in business networks creating new business fields. Addresses how the involved actors perceive the emerging network, how they influence and adapt to it, and what capabilities they need to succeed, across the three phases of emergence.Article type: Research paperISSN: 0019-8501Reference: 38AT959

Keywords: Business development, Business links, Marketing environment