Scoring strategy goals: measuring corporate social responsibility in professional European football

Citation

(2012), "Scoring strategy goals: measuring corporate social responsibility in professional European football", Strategic Direction, Vol. 28 No. 5. https://doi.org/10.1108/sd.2012.05628eaa.014

Scoring strategy goals: measuring corporate social responsibility in professional European football

Article type: Abstracts From: Strategic Direction, Volume 28, Issue 5

Breitbarth T., , Hovemann G. and , Walzel S. Thunderbird International Business Review, 2011, Volume: 53 Issue: 6, Start page: 721, No. of pages: 17

In this article, a model is developed for measuring corporate social responsibility (CSR) on the club level in European professional football. Modern CSR management and activities have advanced considerably throughout most industries since the late 1990s. However, CSR has only gained recognition in the sports management literature very recently, and models to evaluate CSR programs and activities in the sports context hardly exist. Hence, a CSR performance scorecard is conceptualized based on literature on CSR and sports management as well as empirical exploration into particularities of the football business. Relevant to scholars and managers alike, this article seeks to motivate the strategic CSR engagement of professional football. This is achieved through an innovative and context-specific way for its organizational measurement along quantifiable economic, integrative-political, and ethical-emotional dimensions. Article type: Research Paper ISSN: 1096-4762 Reference: 41AC016

Keywords: Corporate social responsibility, Europe, Football, Measurement