The 5 Forces of Change. A Blueprint For Leading Successful Change

Citation

Nolan, S. (2009), "The 5 Forces of Change. A Blueprint For Leading Successful Change", Strategic HR Review, Vol. 8 No. 6. https://doi.org/10.1108/shr.2009.37208fab.012

The 5 Forces of Change. A Blueprint For Leading Successful Change

Article Type: Recommended reading From: Strategic HR Review, Volume 8, Issue 6

Anthony Greenfield,Management Books,2000,ISBN 978-1-8525-2605-4

This book focuses on how to work with human nature, and not against it, when implementing change. The key is to get the support and commitment of staff towards the change process. The author is a management consultant with several years’ experience of working with organizations and advising them through times of change. The book is the result of his own experience of organizational change, as well as his observations of wider social and economic change. He believes that by focusing on five areas of motivation (the five forces) – helping people to be certain in times of uncertainty, giving them greater control over their destiny, helping them end old connections and build new ones, providing a clear sense of purpose and nurturing a sense of success – you can help avoid negative reactions and harness employees’ talent and energy for a more successful change project.

The aim of the book is to help leaders achieve successful, sustainable organizational change, by equipping them with the necessary tools and understanding and by learning from the successes and failures of others. It is divided into two sections. The first looks at the five forces of change and illustrates them through real examples, while the second looks at the practicalities of applying them to successfully implement organizational change.

It is designed to be a practical blueprint for change for any executive or manager responsible for planning or delivering change. It focuses on people, how they become involved with change, how they take it on board and how they make the most of it, regardless of the type of change taking place. Useful features include end of chapter summaries, case studies – from chef Jamie Oliver to retailer Marks and Spencer – and techniques, making it a worthwhile read for any manager or leader responsible for creating or implementing a change strategy.

Sara NolanEditor, Strategic HR Review