Keywords
Citation
(2006), "Henkel launches new distribution network in Germany, Austria and Switzerland", Soldering & Surface Mount Technology, Vol. 18 No. 1. https://doi.org/10.1108/ssmt.2006.21918aab.005
Publisher
:Emerald Group Publishing Limited
Copyright © 2006, Emerald Group Publishing Limited
Henkel launches new distribution network in Germany, Austria and Switzerland
Henkel launches new distribution network in Germany, Austria and Switzerland
Keywords: Electronics industry
The electronics group of Henkel is preparing to reach out to key regional markets in Germany Austria and Switzerland with a specialised distribution network for solder wires and fluxes. The new system positions WETEC – already a key distributor for Henkel in Germany – at the heart of the service as a central logistic partner. WETEC will be charged with distributing solder wire and flux products to the North-West Germany region and will also oversee distribution by four further regional organisations. The new distribution model was active in time for Productronica 2005, where Henkel and its key distributors were showcasing the associated product lines.
The Henkel electronics group and WETEC have long shared a proven distribution partnership spanning a range of products, from surface mount and thermal management adhesives to underfills and solder pastes. Under the terms of the new agreement regarding solder wire and fluxes, WETEC will manage the distribution of these products through a network of experienced regional distributors. Gudeco Elektronik Handelsgesellschaft will cover the South-West Germany area, Rei-Tec Ingenieur-Büro will represent the East Germany region, Ellsworth Adhesives Europe will manage distribution throughout South Germany and Austria while Sibalco takes care about the market in Switzerland. These distributors have also shared a successful distribution partnership with the Henkel electronics group in the past.