International Business in Times of Crisis: Tribute Volume to Geoffrey Jones: Volume 16

Crises are often studied in international business (IB) research as the external “context” for business strategies, but firms can also be active participants in the unfolding of crises. The study of crises in IB could benefit greatly from studying the role of multinational enterprises (MNEs) as active participants, rather than as mere passive actors, responding to exogenous events. History shows that IB crises typically unfold partially as exogenous processes, and partly as the result of MNE strategies. A multilevel and longitudinal approach to studying crises in IB is clearly necessary. This chapter considers the extent to which smaller events that preceded the present crisis – since 1989 – point to systemic problems in global governance. It also defines five overlapping lenses through which future IB studies can further create relevant insights on how to deal with crises: historic, macro, meso, micro and exogenous. The chapter finally serves as an introduction to the whole Progress in International Business Research volume by indicating the relevance of all parts and chapters that follow.

This chapter uses the intellectual journey of Geoffrey Jones as an international business scholar to suggest that crises have been the norm rather than the exception in the history of international business. Over the last 100 years world wars, regional conflicts, the Great Depression, and decolonization are among the shocks which have transformed the political economy of global business. For businesses active in emerging markets, shocks have been regular occurrences. Scholars need to address the role of crises and rare events in international business, along with the wider social implications, by employing unconventional methodologies, and making bold claims. Robust evidence on climate change and multiple geo-political tensions suggest a prolonged period going forward when global business will encounter turbulence and crisis.

This chapter analyzes the dynamics of crises. A crisis typically begins with the emergence of a critical situation, followed by poor leadership and mismanagement that precipitates the crisis itself. The causes of crises may be classified as natural, political, economic, financial, industry-specific and firm-specific. This chapter examines the causes and consequences of poor leadership and management in crises of different kinds. Firm-specific crisis is a surprisingly neglected topic. The failure of a firm may reflect external factors, for example, the decline of an industry, or internal factors, for example, management failures, or a combination of the two. The chapter explains firm-specific crisis in terms of firm-specific disadvantages, which are the opposite of the firm-specific advantages identified in internalization theory.

Business history can cast light on current topics in international business. With that in mind, the author asked herself how she as a business historian might contribute an invited brief essay to a volume on international business in times of crisis. What were the relevant methods of business historians, including archival research? After discussing such methods, the author turns to a current crisis. News from India in May–June 2021 (as the author was writing this chapter) told of the devastating destruction caused by the virus, Covid-19. How, the author asked herself, was it that an Indian company, reported to be the largest producer of vaccines in the world, was unable to meet its home country’s demand in this crisis? The company is Serum Institute of India Pvt. Ltd., a multinational enterprise founded in 1966 by Indian entrepreneur Cyrus Poonawalla. Was its inability to meet India’s needs a case of failed Indian state policies, or, did the difficulty lie in failed corporate strategy? Was the answer more nuanced? Probably. What did the research methods of business historians contribute? What could be learned by following a path suggested by this international business historian? The application of a business history approach puts the Indian story in an international context. The chapter is an experiment. Ideas and questions are posed without being pursued. Background information of this business historian is added. The chapter does not give answers to the questions that arose from preliminary investigations. It pushes the reader to research more thoroughly the business history of this particular multinational enterprise and to consider the complexities in decision making as viewed from what turn out to be different home and host perspectives. Business is perceived as a separate actor, a constrained decision maker. The chapter draws on the existing fragmentary but related knowledge of this business historian and indicates possible routes for others to uncover answers to the many unanswered questions generated by preliminary investigations. The answers (to be provided by others) will hopefully generate informed policy making.

This chapter reflects on how global value chain resilience can be achieved in the aftermath of recent crises. Drawing on the view that globalization is not linear, and that contextualization is an important part of the international business discipline, the author argues that global value chain resilience needs to also be viewed from the perspective of emerging market supplier firms. Building resilience from international production restructure to create more flexibility may enhance multinational lead firms’ resilience in the aftermath of recent crises. But they may not be viable options for emerging market supplier firms that are location- and activity-bound. Building resilience from supplier firms’ perspective may have more to do with increasing operational efficiency in their value chain. Contextualizing resilience from the perspective of emerging market firms should contribute to ongoing discussions and debate on future global value chain resilience.

Business groups often contain banks or near banks that can protect group firms from economic shocks. A group bank subordinate to other group firms can become an “organ bank” that selflessly bails out distressed group firms and anticipates a government bailout. A group bank subordinating other group firms can extend loans to suppress their risk taking to default risk, preserving risk-averse low-productivity zombie firms. Actual business groups can fall between these polar cases. Subordinated group banks magnify risk taking; subordinating group banks suppress risk taking; yet both distortions promote business group firms’ survival. Limiting intragroup income and risk shifting, severing banks from business groups, articulating Business Group Law, or dismantling business groups may mitigate both distortions but also limits business groups’ internal markets, which are thought to be important where external markets work poorly.

The author argues that international business carries within itself the seeds of its own destruction. Globalization and attendant international business activities tend to trigger countervailing political forces, resulting in de-globalization. Scholars have documented this pattern for the past, and it will likely repeat itself in the future. International business thus seems to constitute a self-limiting, oscillating system that triggers its own crises. The author reviews and applies theories accounting for the role of international business in (de-)globalization and discusses measures to prevent or at least dampen future oscillations.

This chapter proposes a framework which relates the Firm Specific Advantages (FSAs) of the multinational enterprise with the timing of entry in VUCA-type host environments, characterised by high volatility (V), uncertainty (U), complexity (C), and ambiguity (A), and which have become extraordinarily high risk. Drawing on historical evidence, in particular on Geoffrey Jones’ research - to whom this volume is dedicated - on the evolution of international business, it shows that in extraordinarily high-risk environments multinational enterprises need to have additional FSAs beyond those considered in the traditional FSAs/CSAs (country specific advantages/firm specific advantages) framework. The proposed framework distinguishes between prevention, mitigation, avoidance and withdrawal strategies carried out before and after entry in host markets that have become of extraordinary high risk.

Self-inflicted crises (SIC)– either intentionally induced or at least carelessly accepted – can tremendously damage a corporation’s reputation and legitimacy in the eyes of the stakeholders. While academia usually advices companies to accept full responsibility, practice shows that by far not all companies rely on such a responsible strategy. In practice, corporations choose various response strategies ranging from apologies, over diminishing approaches to full denials. By investigating a large data set embracing several countries and industries covering 696 cases of SIC, the authors analyze how corporations respond to such events and compare these response strategies across countries and types of crises.

This book chapter follows a domain-spanning approach by combining corporate social responsibility (CSR), crisis management, and stakeholder management to investigate how companies aim at solving crises. Drawing on attribution theory and situational crisis communication theory, the results reveal that corporations often do not follow the prevailing recommendation to take responsibility. The authors find that in the majority of cases, internationally active corporations try to deny or diminish their responsibility for the crises. Hence, the findings suggest that the concept of CSR is not working in the case of SIC since not only the existence of such corporate behavior but also the use of denial and diminish strategies contradicts the idea of corporate responsibility. Moreover, the authors shed light on possible differences and preferences toward a specific response strategy between countries and between different types of crises.

The authors contribute to the growing literature in the field of crisis management and crisis response strategies by investigating a large data set embracing several countries and industries. In this regard, the study differs from previous qualitative studies and experimental research as it is based on a large cross-country and cross-company set of secondary data. Thereby, the study allows drawing conclusions for a wide range of corporations and countries, hence increasing its general applicability.

Understanding how and why firms behave differently during re-internationalization has increasingly been at a premium in international business research. The authors conducted a case study of 11 Chinese international small and medium-sized enterprise and explored how they learned and recovered from involuntary de-internationalization. From case data, the “complete” re-internationalizers learned the lessons of foreign market exits more proactively than “partial” re-internationalizers. The complete re-internationalizers adopted internal and external sources of knowledge acquisition, “middle-up-down” information distribution and ambivalent information interpretation, while the partial re-internationalizers relied on internal sources of knowledge, “top-down” or “bottom-up” information distribution and univalent information interpretation. This study contributes by identifying the crucial role of learning processes to complete re-internationalization, which is absent in existing re-internationalization research.

Given the growing external value chain disruptions, there have been many studies seeking to propose methods for improving the resilience of global value chains (GVCs). This study complements previous studies by proposing the perspective of firm strategy in switching governance modes to improve the resilience of GVCs. Specifically, this study explores under what conditions MNCs are more likely to switch governance toward non-equity mode (NEM) from the alternative ones. This study introduces three industry-specific factors that affect MNCs’ decision for NEM. It then applies this framework to explain how Korean MNCs’ strategic governance change for the co-productions with Chinese firms when entering their film market which is highly restricted by the Chinese government. This study enriches the research on GVC resilience by arguing that MNCs can avoid unfavorable environmental impacts by flexibly changing their GVC governance modes under certain conditions. This study also contributes to the understanding on why some countries maintain their high attractiveness for foreign MNCs, whereas other countries do not, given the similar level of restrictive government regulations. The protectionist policies of the host government are valid only in an industry where the three conditions are met, as they increase the possibility of domestic firms’ participation by encouraging foreign MNCs to shift their entry mode from sole venture toward alliances with domestic firms.

Rapid digital transformation underway represents both a risk and an opportunity for both policymakers and firms. This can address the risk and seize the opportunity by leveraging FDI to grow digital capabilities and competitiveness through a three-part strategy. First, launching Digital FDI enabling projects (DEPs) to create “digital friendly” investment climates through enabling policies, regulations, and measures. Second, using a “SMART” test as a heuristic before a full-fledged DEP is launched, which benchmarks their economy’s digital Skills, Market functioning, Access through connectivity, Restrictions, and Trust, and provides tools to tackle limiting factors. Third, reviewing FDI trends in six sectors that are important to grow the digital economy (two of which are proposed as essential, namely Communications and Software & IT services), with graphical evidence that can guide policymakers to prioritize policy reforms and investment promotion where they are relatively weak. Throughout, particular attention should be paid to growing the digital capacity of small and medium-sized enterprises (SMEs). A Sustainable Technology Board – modeled after the Financial Stability Board but oriented to cooperation over new technologies – could further help address techno-competition and other concerns over Digital FDI.

In February 2020, Covid-19 health crisis severely hit Italy and then spread around the world. To contrast the spreading of the virus, the whole country was initially forced in a strict lockdown, with people closed in their houses and companies shutting down their activities. Although the spread of vaccinations is slowly bringing back a sort of normality, the crisis has immediate and long-term effects. Moreover, it has shown the vulnerabilities of managing businesses on a global scale, alerting internationalizing firms about the necessity to adapt their strategic asset to face the next crisis. This chapter aims at stimulating reflections on the potential interactions among the Covid-19 crisis, digitalization and the localization decisions. Through quantitative and qualitative data related to Italian internationalizing firms, this research shows that, thanks to digitalization, value chain activities localized abroad are expected to become more geographically concentrated, while headquarters perform stronger control and coordination activities on less autonomous business functions abroad. Drawing on in-depth interviews, companies reconsidered their long-term strategies, showing that some reactions to the crisis may suggest potential rising trends in specific industries.

This chapter aimed to find out which factors affected three Estonian case firms’ serial nonlinear internationalization before and during the Covid-19 pandemic. It also studied how these firms responded to the pandemic and what they learned from their previous business experience. It contributed to the literature on serial nonlinear internationalization and to studies on the (potential) impacts of Covid-19 on firms’ local and international activities by showing that these case firms exited and re-entered foreign markets and experienced considerable export fluctuations before 2020, during and after it. Thus, serial nonlinear internationalization should be perceived as something normal, and it can be expected to occur both during stable and unstable times: it does not only characterize economic crises, and it should not be seen as a failure sign. The pandemic affected the case firms’ internationalization considerably – for instance, via demand fluctuations and travel restrictions – but it also created some additional business opportunities: for example, by creating demand for some additional products and by increasing some customer groups’ interest for some existing products. These firms’ (international) business experience acquired before Covid-19 was also useful during the pandemic as they continued with some previous expansion activities. On the other hand, they also tried something new. As a result, all firms’ total turnover increased in 2020, and it might also increase in 2021, despite some problems in the first quarter.

Retailing has developed from independent merchants to multinational giants operating through global value chains, which has profoundly shaped consumption patterns in Western economies. This constant development currently consists of three global-scale change trajectories – climate change, online consumption, and technological development – that affect the retail industry. Based on this, this chapter concentrates on connecting the development paths of consumption and retailing and identifies various factors that affect the future of international retailing. The authors analyze the changes in institutional logics of international retailing by mapping the past, present, and future of the retail industry and consumption using content analysis of secondary data. The authors pay special attention to the effect of the current Covid-19 crisis on the future development of the retail industry. In the findings of this chapter, the authors recognize institutional logics changes in organizing the position of retailing as a connector of customers and producers, and the authors suggest blockchain to be an emerging new institutional order.

Purpose: This research investigates the effects of the coronavirus pandemic on Portuguese and Brazilian consumers’ vulnerability in contrasting age groups. It seeks to establish the relationship between fear of COVID-19 and the pandemic’s impact on customer’s vulnerability to help companies design strategies to cope with this new market context and be prepared to address these vulnerabilities in a future international health crisis.

Design/Methodology/Approach: This study employs a quantitative research method to assess the different impacts of the COVID-19 pandemic on consumer vulnerability. Based on Portuguese and Brazilian residents’ surveys, an age/country-segmented cross-cultural multi-group analysis was performed to understand the differences in vulnerability.

Findings: Outcomes proved how the pandemic aggravates distinctively the vulnerability dimensions of consumers living in Portugal and Brazil. Besides, results highlight significant differences in consumers’ vulnerability during the pandemic given their age group. A positive correlation between age and fear of COVID-19 was also verified.

Value: Results were obtained based on consumers’ perceptions and scores rather than postulated behaviors. The findings highlight the need for health prevention measures to avoid neglecting existing vulnerable groups, whilst verifying how COVID-19 has managed to proliferate consumers’ vulnerability. Suggestions are drawn for both firms and governments based on obtained results and existing literature. Exemplar business strategies to avoid these vulnerabilities are put forward and discussed. The potential business advantages of firms shaping their activity according to their customers’ current vulnerabilities, during international pandemics, are also pointed.

The chapter (re)assesses the impact of the 2008 financial crisis on global foreign direct investment (FDI). Based on updated data and renewed analyses, the author explores the crisis’ overall effects on global FDI flows, the different consequences on developed and developing countries, and the subsequent rise of emerging economies as both recipients and sources of FDI. Implications for policy and international business theory are delineated. By so doing, the author extends the theoretical and empirical studies on FDI determinants to the global level and provides lessons that are particularly useful against the backdrop of the COVID-19 pandemic.

The core objective of this study is to examine the impacts of various modes of financing on investment in industrial assets, fiscal resources in public sector, and GDP growth. The main focus of this study is the countries that belong to Central Asia Regional Economic Cooperation (CAREC) and Economic Cooperation Organization (ECO). For identification of the determinants of investment, fiscal resources, and GDP growth, the methodology is based on three simultaneous equations, estimated by the Pooled Ordinary Least Square (OLS) technique. The most important result is the significant positive impact of domestic credit to private sector on public sector fiscal resources, while it negatively affects the GDP growth and investment in non-financial assets. The significant betas associated with this variable indicate that bridge financing can improve the fiscal position of a government as it ensures the higher tax collection. This relation may be based on the survival and perpetuity of businesses through credit financing facilities during difficult period which ultimately ensures the higher tax collections by the governments. It justifies the significant role of credit financing to support the economic and business activities during the lock down period.

This chapter attempts to assess the impact that the current Covid-19 pandemic can exert on the globalization process. The pandemic crisis, which fully unfolded worldwide in March 2020, had dramatic consequences for the world population, some of which are of economic character. As some of the global value chains and international trade and investment relationships were destabilized or suspended, a legitimate question arises as to the possible progress of the globalization process. The authors commence with a multidimensional concept of globalization and its critical evaluation. Subsequently, three possible scenarios of pandemic-induced development are identified and explored: disrupted globalization, de-globalization, and finally rebalanced globalization. The discussion of these scenarios also includes implications for economic policy.

Country risk is an important determinant for foreign direct investment (FDI) decisions. Over the lifetime of an FDI project, country risk can change due to political, social, or economic events in a country. However, how changing country risk influences FDI decisions has not been fully investigated. Therefore, the goal of this study is to provide a theoretical conceptualization of how dynamic risk developments affect FDI. We follow a financial theoretical perspective and base our propositions on discounted cash-flow models. We propose that a positive trend in country risk, where country risk is expected to decrease over time, increases FDI probability. What is more, we propose that predictability of this trend positively moderates this effect, but that high amplitude and high frequency in risk changes reduce the positive effect of a positive trend on FDI. Finally, our theoretical model proposes that firms of different size can manage dynamic risk developments differently: large firms can better deal with high-amplitude changes, whereas small firms can better deal with high frequency changes in country risk. With this study, we want to contribute to a better understanding of how dynamic environments influence investment decisions and introduce a long-term perspective of country risk.

Purpose: Since the referendum in 2016, European companies have taken pre-Brexit measures to face the uncertainty over the UK’s withdrawal from the EU. The purpose of the chapter is to identify and discuss the strategies of Polish companies in face of Brexit.

Methodology: The chapter presents results of an empirical quantitative analysis. The data have been collected with the use of Computer-Assisted Telephone Interviewing (CATI) method with a pre-defined questionnaire. The research focuses on 500 Polish companies active in the British market and involves a cluster analysis.

Findings: The conducted analysis enabled us to distinguish four main groups of companies: observers, cautious expanders, opportunity seekers, and diversifiers.

Most of the companies decided to adjust their strategies and take an active approach in the time of uncertainty. The majority relied on their existing product/service portfolio and only the diversifiers engaged in both: new market entries and new product/service development. Data from the survey show that companies feared mostly the “no deal” scenario and many of their decisions ahead of Brexit were motivated by it.

Value: The strategies identified in the analysis relate to those we can find in the Ansoff’s matrix. It has been shown that cautious expanders and diversifiers coincide with the exact Ansoff strategies of Diversification and Market development. Two other strategies, on the other hand – observers and opportunity seekers are hybrids of the existing Ansoff ones.

Brexit has caused a visible disruption to the established and accepted web of rules governing European markets. Our study, based on a survey of Polish firms operating in the UK market, aims to identify Polish firms’ perceptions of Brexit and select characteristics of groups of firms exhibiting similar perceptions of uncertainty. The perception of uncertainty itself was measured along two separate dimensions – uncertainty about future arrangements between the EU and the UK and uncertainty about institutional agility in the UK. The results are analyzed using the cluster method. The findings identify three types of firms that we have named as alarmist, the concerned, and the oasis of peace, within which the largest group are companies that view Brexit as a non-significant threat (the oasis of peace), unlike the other two groups (alarmist and the concerned). Those perceived differently are mostly firms having larger size, greater involvement into the British market and longer-term experience in that market.

The Covid-19 pandemic has quickly transformed the notions of crises and of living in a VUCA (volatile, uncertain, complex, and ambiguous) world into a lived experience. This chapter offers a perspective on how New Zealand businesses experienced and reacted to Covid-19 related management from a distance and with a mindset that was informed by the government’s focus on health and well-being and “being kind.” This exploratory findings from a sample of New Zealand exporters show that technology-supported management of digital distance and trust, infused with a partner-specific exhibition of empathy, fostered successful business relationships during these challenging times.

In a largely exploratory study, the authors investigate: how do managers’ experiences with exogenous hazards (e.g., natural disaster risk) affect their identification of those hazards as salient to the firm? This analysis is based on an international survey of 575 managers across 18 disaster-prone countries. The authors examine whether and how locational hazard risk and managerial experience influence the identification of natural disaster risk as an important firm issue. The authors find that locational natural hazard risk, and direct and indirect experience with natural disasters, increases the likelihood that managers’ will identify firm-specific natural disaster risk as an important firm issue. In addition, the authors also find that managers are likely to identify natural hazards as a threat when natural hazard risk is high and when managers have experience in natural disasters that directly affected their businesses.

Extreme events undermine progress toward social sustainability and require an immediate response from the private sector. The authors propose a two-dimensional framework (response time and the scope of activities to the various stakeholders) to benchmark firms’ effectiveness in mitigating the threats to social sustainability post-disaster. This framework allows establishing a taxonomy of corporate emergency responses. Within such a framework, the authors group 218 corporate actions from 111 companies operating in Spain during the COVID-19 pandemic into four corporate relief strategies: symbolic, selective, reactive, and supportive. The authors show how companies can use this framework as a guide to foster social sustainability in times of shock in an efficient way. Also, stakeholders can use this framework as a reference to distinguish corporate initiatives aiming to propel community resilience from corporate “covidwashing.”

Companies over the world faced several risks related to the COVID-19 crisis. However, when quoting those risks, it is common to mix up pandemic effects with general consequences of work at home or the use of electronic communication channels. At the same time, a lot of indirect effects of the crisis are not straightforward, and some consequences may only turn evident in the long term. This chapter collects different appearances and implications of the risk caused by the epidemic based on literature review, questionnaires, in-depth interviews, and expert panels with a particular emphasis on the findings from Hungary. The authors conclude that risk effects differ little across countries but rather widely across industries and individuals. The risk map presented clarifies critical connections and offers a structured overview for the first time in the literature. A better understanding of the risk effects may assist managers and regulators when another similar crisis would emerge in the future.

The case study presented here discusses the story of Marek, who left his job in a corporation in Poland and set up his dream hotel business in Zanzibar. The first part of his story offers an excellent basis for discussing the role of distance in international business and learning the CAGE model. In the second part, the entrepreneur had to face up to the global pandemic, and decide whether to give up on his dreams or cope with the difficulties. Students working with this case thus have an opportunity to put themselves in the shoes of a transnational entrepreneur embedded in two countries, and to learn how a person’s perspective on distance might change in times of crisis.