British Food Journal: Volume 100 Issue 2

Introductory cases

Leo Dana, Claudio Vignali

Despite showing a sensitivity towards Indian culture that included replacing the Big Mac with the mutton Maharaja Mac, McDonald’s fledgling Indian operation faced nation‐wide…

Co‐op Switzerland retail group: the objectives and implementation of its marketing strategy

Helene Hill

Based on in‐depth primary research with a key strategic manager within Co‐op Switzerland, a store visit, and secondary data this case outlines the core factors influencing the…

Gruppo Massone ‐ acquisition venture into the UK

Gennaro Cuomo, Maria Vignali

This case study sets out the strategic options available to the Massone Group for its possible entry into the UK catering market. It outlines and summarises the contract catering…

Strategic assessment: the importance of branding in the European beer market

Demetris Vrontis

Seeks to emphasise the importance of branding in the European beer market. Attention is consigned to assessing the implications of effective branding within the context of the…

Internet food retailing: the UK in context

Jennifer Rowley

How fast will Internet shopping grow? Many retailers are currently developing a presence in the Internet shopping arena because they wish to be, and to be seen to be, at the…

The case of Simmenthal, Italy

Carlo Alberto Pratesi

A computer analysis of the Italian canned meat market and a synthesis to bring out the salient factors to develop a strategic approach and definition of operating activities…

Basket analysis: profiling British customers

Barry Davies, Stephen Worrall

Using basket analysis, a methodology is presented to investigate the healthiness of particular household diets. The analysis was applied to “Homescan” panel data relating to…

Gaining competitive advantage from packaging and labelling in marketing communications

Clive Nancarrow, Len Tiu Wright, Ian Brace

This paper illustrates how an understanding of consumer models, psychological processes and the appropriate use of marketing research techniques can help in the design of food…

Dunkin’ Donuts ‐ the birth of a new distribution and franchising concept

Ruth A. Schmidt, Brenda M. Oldfield

Dunkin’ Donuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchising system as a route to market entry and…