British Food Journal: Volume 100 Issue 7

Primary and secondary store‐loyal customer perceptions of grocery retailers

V.‐W. Mitchell, R.H. Kiral

Gaining competitive advantage in retailing requires knowledge of the attributes consumers use to evaluate stores and an understanding of why these attributes are important…

School meals: teenagers’ attitudes to nutritional labelling and intended effects on food choice

Roger Neale, Kristina Langnäse

The study reports on a small‐scale survey of teenagers’ preferences for a selection of pre‐prepared foods sold by the school cash cafeteria, nutritional knowledge towards fat…

A single consumer or different types of consumer: an analysis of social types according to their consumer habits

Vidal Diaz de Rada

Based on the responses to a questionnaire about consumer behaviour carried out in Navarra. The aim of the present study is to classify the consumers in Navarra into homogeneous…

Acceptability and nutritional composition of flavoured vegetables

Wendy L. Wrieden, Ingrid Bürger

A range of flavoured vegetables has been produced by a food retailer with a view to helping children increase their vegetable consumption. The flavouring ingredients used in these…

Purchase involvement methodology and product profiles: the case of cheese products in Greece

David Hughes, Richard Hutchins, Vassia Karathanassi

The article examines how purchase involvement theory can be used to assist marketing management in making more effective marketing mix decisions. The relationships between product…