Management Research News: Volume 18 Issue 12

SOUTH KOREAN BUSINESSES' PERSPECTIVES ON REUNIFICATION

Marjorie Chan

The efforts of Korean reunification would involve greater difficulties than those experienced by the Germans in their reunification efforts. Eberstadt (1992) enumerated these…

THE CONCEPTUAL FRAMEWORK OF STRATEGY‐AS‐RATIONALITY

Alan E. Singer

The knowledge that human rationality is itself an area of active inquiry should be a sobering thought for those who confidently peddle simple remedies to contemporary managerial…

ATTRACTION OR REPULSION: HOW INSTITUTIONAL OWNERS REACT TO CORPORATE SOCIAL PERFORMANCE

Sandra A. Waddock, Samuel B. Graves

For years suspicions have abounded that institutional investors are notoriously short‐sighted when it comes to making their investment decisions. Faced with performance assessment…

MEASURING AND MANAGING BUYER‐SELLER RELATIONSHIP LIFE CYCLES

Adrian Palmer

Relationship marketing has received a lot of attention recently as a “Big new idea”. Unfortunately, the term currently means different things to different people. At one extreme…

GENERALISABILITY OF STORE AND MERCHANDISE SHOPPING BEHAVIOUR

Jack A. Lesser, William T. Kirk

An unprecedented number of syndicated and custom research firms are compering for differential advantage within the marketplace to provide corporate information. As a result…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02635579510101474. When citing the…

MANAGING CUSTOMER — CUSTOMER INTERACTIONS WITHIN THE SERVICE EXPERIENCE

Peter Jones

Groonroos (1990) notes that in the traditional literature on marketing the concept ‘marketing management’ is used to describe the practical applications of marketing and he…