Table of contents
Growing global with Amazon, Vodafone and APP
What strategy would you employ when breaking into a new country? M&A, brand extension, foreign direct investment (FDI), partnering, exports, aggressive takeovers, or cautious step…
McDonalds jumps on the CSR bandwagon
What organizations spring to mind when corporate social responsibility is mentioned? Perhaps you think of the Body Shop who will not sell products that are tested on animals. Or…
How GE restructured to become more than the sum of its parts
With the beleaguered ABB struggling to stay out of the red as Siemens announces quarterly profits substantially up on the past months, the jury is still out on conglomerates. Are…
The dilemma of the underperformers
Computing and technology news site CNET.com recently reported on the plight of today’s “tech worker”. In an article attempting to explore the reasons for high turnover and…
Bain & Company’s Frederick Reichheld on loyalty as a strategy for success
In an era when the share price is king and quarterly reports dominate the dreams (or nightmares) of chief executives, it is refreshing to listen to Frederick F. Reichheld talk…
Bank on changes to corporate identity
In a current advertising campaign, a major bank has a reassuring message for its customers. The HSBC describes itself as “the world’s local bank”, presumably to establish that it…
Managing by values
Politicians are fond of talking about a “third way” which combines most effectively a free economy with social democratic ideals. There are parallels here with the business world…
Asset management comes to the fore at Boeing
It is one of the founding mottos of the modern age that information is power. Without the ability to harness the skills and abilities of employees, companies simply will not…
Getting the relationship right between the corporate client and the consultant
The consultant who boasted about how much he got paid and how good his perks were to company employees facing redundancy may have been good at the technical side of his job, but…
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele