Strategic Direction: Volume 19 Issue 4

Subject:

Table of contents

Disney’s boardroom drama: Discover exactly what makes an effective board

Although 2002 was a difficult year for most organizations, Disney Corporation has had it tougher than most. Share prices plummeted, films flopped (its updated version of Treasure…

1948

Leadership and change inextricably linked at Heineken: Overcoming inertia and resistance at a Dutch brewery

In April 2002, the Chairman of Heineken, Karel Vuursten, handed over the reigns of the world’s third largest brewers to his long‐time number two Thony Ruys, and in doing so spelt…

1623

Framework for better health care in Israel: A suitable initiative

When people talk of organizational change they tend to assume that the changes being made must be for the better. This does not follow, of course, and there is nothing inevitable…

114

Has McDonald’s lost the plot?: Troubled times under the golden arches

Marketing magazine calls it the brand that many love to hate and a “lightning conductor for anti‐capitalists”. But for the McDonald’s Corporation in 2002, name calling has been…

3608

Pulp fact: South African paper mill’s TPM journey: Total productive maintenance can reduce production costs

The reduction and, hopefully, eventual elimination of waste and its associated cost should be a major goal of any manufacturing organization. Total productive maintenance (TPM…

630

Where is your focus?: The challenge and importance of customer orientation

Hopefully you do not need reminding of the importance held by the processes, systems and structures you have in place to serve your customers in this service‐crazy age. Terms such…

2440

How Emerald manages the flow of knowledge: Growing portfolio

After the tanks rolled into Czechoslovakia in 1968, academics and writers considered by the regime to be anti‐Soviet were forced to seek manual jobs. When many opted for window…

358

What makes Singapore Airline a service champion?: Sustaining service excellence: a senior management perspective

Singapore Airlines (SIA) is consistently recognized as the world’s “best” airline. It is regularly voted “best business class”, “best cabin crew service”, “best in‐flight food”…

10709

Innovation and growth: Ideas from those in the vanguard of innovation

When it comes to Innovation, there are few certainties. However, two factors that are increasingly accepted, are that innovation is vital for business growth, but that the…

1669

Solving a product development dilemma: New software rapidly captures the “voice of the customer”

When it comes to product development, all companies are increasingly being faced by the need to radically reduce new product failure rates, while at the same time deliver new…

606
Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele