Table of contents
What next for BMW and Cadillac? : Strategic shake‐ups in the auto industry
For many BMW drivers, owning a BMW is about much more than merely owning a form of transport. The BMW name has become a symbol of quality, efficiency and engineering expertise…
Adidas and All Blacks build winning partnership: The benefits of corporate co‐branding
According to the age‐old proverb, two heads are better than one. This is surely the case with a co‐branded partnership between two or more different corporations. And when the…
Dark skies: Can the airlines bounce back from the brink?
There are many terms that have been used to describe the current state of affairs in the commercial air transport industry: turbulent; tumultuous; a political, legal and…
Getz and Intel go on‐line : Firms, big and small, take the e‐commerce plunge
When people in Michigan had hard‐wearing outdoor clothing on their shopping list, it’s a good bet they’d be off to Getz’s family‐run store which had been in business for the past…
Have the “big boys with tough toys” ads had their day? : It’s time to get “touchy feely” with trades‐people
Four wheel‐drive trucks splash through swollen rivers, crunch through gravel and roll effortlessly across rutted terrain. Rugged men with designer stubble cut like butter through…
Clearing the leadership hurdles : An evaluation of quiet leaders, tipping point leaders and corporate governance
Not all management leaders are high‐profile champions of causes, fitting the traditional heroic mold. So‐called quiet leaders are often just as effective when tough decisions are…
The personal touch: keeping loyalty in hand : Customer satisfaction approaches from Mayo and Harrah’s
We all know hectic mornings. Children to get up, chase round the house and get to school, pets to feed, bills to open, chores to do. All that and get ourselves ready and at work…
Mobilization advances life insurance’s march: Keeping the customer satisfied
New technology shows human beings at their most innovative. As soon as a development is no longer adequate to serve a particular purpose, a refinement made possible by technology…
State of the rapid prototyping industry: Despite tough times, the RP industry could be poised to start a new industrial transformation
Rapid prototyping (RP) technology, the physical modeling of a design using digitally driven additive processes is having, and will continue to have, a major impact on…
The future of UK research: Is UK based engineering research on the brink of collapse?
Engineering research critically contributes to the creation of wealth, health and well‐being and underpins innumerable developments that enhance the quality of life. It is…
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele