Strategic Direction: Volume 20 Issue 2

Subject:

Table of contents

Pushing the boundaries of leadership: Where now for the high‐flying CEO?

Leadership stands out as an enduringly popular, yet often controversial aspect of management. A recent growth in media reports of high‐profile CEO scandals has only served to add…

2227

Strategic alliance helps Rolls Royce fly even higher: BMW partnership boosts aerospace giant

We are often reminded that we must speculate in order to accumulate. While the more cautious among us may habitually reject such advice, others deem it sound logic that often pays…

4742

Pfizer takes a health check: Despite the drugs, giant firm feels the pressure

There’s something quite noble in the raison d’etre of an organization which says it “dedicates itself to humanity’s quest for longer, happier, healthier lives” – as Pfizer, the…

1239

A clumsy landing for BA’s corporate branding: Initial misgivings

Before the privatization of British Airways in early 1987, people in the UK said that BA stood for “bloody awful”. Even allowing for the fact that British people go in for that…

3521

eBay and Google march on: Flying the flag for hi‐tech business

The rise of the “new economy” has occurred in an incredibly short space of time. In just a decade we have seen the Internet grow from comparative obscurity into one of the most…

4987

Working relationships at BP: A new take on supplier management

Outsourcing was a key concept throughout the 1990s and symbolized the realization that effective business strategies had to start by focusing on core activities and competencies…

1183

Give “baby” enterprises the best start in life: “One‐hit wonderland”

The history of pop music is littered with one‐hit wonders; artists who scored a single success then sank without trace having enjoyed their 15 minutes of fame. A useful parallel…

538

Psychology lessons from the BBC: Why organizational change has to start with the staff

With levels of competition ever increasing, even the most traditionally confident of organizations are feeling the pressure to stay in the game. Stuck in long‐standing strategic…

1295

Linking knowledge to innovation and bottom line benefits: Investigating best practice

Knowledge management (KM) is the systematic and organized attempt to use knowledge within an organization to improve performance. For many companies in a wide range of industries…

1441

Going back to go forward: Steam powered innovation

Despite being generally considered obsolete and part of a long gone age, steam power could be about to make a comeback, at least in the marine propulsion and process industries…

Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele