Table of contents
Corporate ID theft – is your company vulnerable?
Catherine BuntonReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Technology brokering as the key to innovation: Andrew Hargadon in conversation with Sarah Powell, Editor, “Spotlight” column
In this interview, Professor Andrew Hargadon talks to editor Sarah Powell about the concept of technology brokering as the key to innovation. Andrew Hargadon is Associate…
A return to health for Kellogg: But it was musical chairs at Coca‐Cola
To study the reasons why iconic companies suffer failure.
Improving strategy development: A more prominent role for the board
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Dyson's marketing sensation: How clever use of the press drove vacuum cleaner success
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Risky business of new products: But can companies afford not to try?
To study the risks, and benefits, to companies or introducing new products to the market.
Topshop on top – gaps in Gap: The differences in marketing orientation of two leading fashion retailers
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Can Habitat and Chelsea score with their names?: UK icons’ uphill struggle for bigger market share
To emphasize the importance of branding and the dangers in misunderstanding the consumers’ attitude towards brands.
DotCom boom and bust: The secrets of e‐commerce failure and success
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
The future of custom manufacturing: Europe looking to take a lead
To provide a concise briefing on the most topical issues and relevant implications from the top 400 management publications in the world.
Investing in research and development: Competitive benchmarking
To provide a concise briefing on the most topical issues and relevant implications from the top 400 management publications in the world.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele