Strategic Direction: Volume 24 Issue 5

Redefining product strategies in China: overcoming barriers to enter the medium market segment

The article provides guidance for managers seeking to successfully position their products in the Chinese medium market segment.

Leadership and the meaning of life: Walking the talk responsibly – and authentically?

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Innovation success and the three Ws: Who, where and when?

The paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Everywhere is home for the global top one hundred: How the top brands get ahead and stay ahead

This paper aims to reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Leaner and fitter: Growth through waste elimination

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Berkshire Hathaway and GEICO: How Warren Buffett applied the G&D approach to acquire an insurance giant

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Modernization of Belgian public administration: The Copernicus reform

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Managing knowledge to control a crisis: How to avoid organizational collapse as closure looms

This paper aims to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Interview with Dr Charlie Bixler

The paper aims to present an interview with Dr Charlie Bixler.

Design driven innovation: Uncovering design success lessons

This paper aims to uncover the secrets of design success in global companies, recent research by the Design Council has involved unprecedented access to senior design leaders and…

Innovation and leadership: Executives fail to foster innovation

This paper aims to ask why executives fail to foster innovation.

Naming names: trademark strategy and beyond: part one - selecting a brand name

Corporate investments and growth options

The development paths of non-strategic capabilities

The Companies Act 2006 and key changes to the duties of directors

What's on the web

Public Relations Strategy (2nd ed.)

Global operations strategy: coordinating manufacturing networks

Strategic competence: to soar above

Diary

Forecasting

Competitive horizon

From share leader to true brand leader