Strategic Direction: Volume 26 Issue 8

Creating HR value through technology

The purpose of this paper is to investigate how human resources (HR) can create value for an organization through the use of technology.

Why CEO stands for very important person: Outsiders or insiders – and in sickness and in health

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Cost and benefits of sports events tourism: The case of the Singapore Grand Prix

This paper aims to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Dow and innovation: A broader search for success

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

P&G part of sustainability solution: Management control systems' strategic role

This paper aims to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Advertisers' message remains the same: But lateral thinking pays dividends for practitioners

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Co‐creation at Orange and Cisco Systems: Gaining competitive advantage and sustainable growth

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

OMG Ashton Kutcher is, like, a business guy! LOL: Or, how firms can adapt marketing communications to the Twitter generation

This paper aims to reviews the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Quality function deployment aids effective strategic decision making: Aligning customer demands with future business plans

The purpose of this paper is to detail how the quality function deployment (QFD) methodology can help companies identify their strategic priorities and achieve customer…

Fear and loathing in the marketing world: Guilt‐based approach has mixed results

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Interview with Gareth Kane, author of The Three Secrets of Green Business

The purpose of this paper is to provide an interview with Gareth Kane, an environmental consultant, and author of The Three Secrets of Green Business, a practical guide to those…

Customer relationship management (CRM) systems, intermediation and disintermediation: the case of INSG

On the emergence of strategic management accounting: an institutional perspective

Groundswell. Winning in a World Transformed by Social Technologies

Creating a cultural point of view: design for international brand translation

Mobilising consumers (case study of T-Mobile’s “Life’s for Sharing” advertising campaign)

International research teams as analysts of industrial business networks

Using Six Sigma to improve replenishment process in a direct selling company

Employment law outlook

Where knowledge is money (trends in knowledge management)

Leading the Board: The Six Disciplines of World Class Chairmen

Public management means strategic management: how can libraries fulfil the requirements of the new public management?

Can a marketing campaign really boost the profile of a logistics company?

Diary

Small business research: time for a crisis-based view

Competitive horizon