Strategic Direction: Volume 31 Issue 4

Ways to exploit Facebook’s capabilities: Finding the appropriate communication strategy

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Using Twitter for CSR communication: Which strategy work best?

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Quick off the mark from the catwalk to retailers: “Fast fashion” raises questions about approaches to buying

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Dedicated followers of m-branding fashion: Retail apps are playing a big part in promoting and selling products

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Is SWOT analysis still fit for purpose?: The management tool has been exploring strengths, weaknesses, opportunities and threats for decades

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Model reveals culture to help organizations thrive: Creativity and innovation must be given room to blossom

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Business strategy and the impact on performance: Does greater clarity bring the best results?

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Improving insight on Generation Y consumers: The significance of lifestyle, gender, and media habits

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Following the lead of relevant others: Social norms and pro-environmental consumption

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Dimensions of corporate branding: How to emotionally engage the customer

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Cause and effect of organizational decline?: Implementing effective turnaround strategies

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The evolution of characters business models in Japan: Duffy, Hello Kitty, and Kumamon

– This paper aims to clarify how to develop characters business models by utilizing new business concepts.

Competitive horizons