Strategic Direction: Volume 31 Issue 6

Enhancing innovation through supply chain management: Apple pips its rivals in the mobile phone market

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

So why do people use Facebook and Twitter?: Uses and gratifications of social media use

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Unprepared for entrepreneurship: Is enough being done to get IT students ready for realities of work?

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Is it love or an identity crisis?: Danger of split personality in brand marketing

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Planet, people and profits: Uncovering the secrets to corporate sustainability

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The companies who cannot see for miles: Myopic managers in a comfort zone will damage future prospects

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Where there’s smoke there’s – litigation: When cigarettes and CSR clash

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

How social media aids consumer engagement: The value of an online brand community

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

“There’s only one Man United?”: How to make the most of former sporting brand leaders

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

In search of the good life for all: The role of social marketing in a modern world

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Innovative employees show the way: Freedom triggers determination to succeed

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Employee champions an inside job: Internal brand management focus on engaged staff

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Profiting from the past: Re-enactments and social entrepreneurship

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Worth seeing but not going to see: Tourism bid must first pass “the Johnson test”

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

A new model for knowledge management: It’s not what you know, but how you share it

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizons