Strategic Direction: Volume 34 Issue 1

Cash or cashless?: Promoting consumers’ adoption of mobile payments in an emerging economy

This paper aims to investigate the factors which influence consumer adoption of mobile payments. It also proposes strategic initiatives including integrated marketing…

Products they are a-changin’: How a third way marketing strategy was adopted in Vietnam

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Influencing strategy lessons from the world of social marketing: Negotiating the intersection of industry and public wellbeing

This paper aims to present a theoretical model with a special emphasis on developing social marketing strategies and tactics that account for industry involvement. The overall…

Playing the long game: Putting creativity at the heart of structure

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

In-house or external?: Differing approaches to patent filing strategies

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Organizational strategy meets ecology: How agency and determinism can be brought together to improve organizational success

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Succeeding with strategy: Key variables that influence implementation

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Does strategic purity matter?: How strategic typology affects organizational performance

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Enhancing strategy effectiveness: How openness can help

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Online communities as under-priced strategic assets: Tapping into pipelines churning with ideas

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The importance of corporate political strategies: Current understandings of corporate political strategies and their place in organizational developments

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Minding the pennies – at home and abroad: Cost and product development for subsidiaries

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizons