Strategic Direction: Volume 38 Issue 9

Subject:

Table of contents

Hybrid communications in SMEs: Linking marketing and corporate communication

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

187

Improving firm performance in a competitive industry: The impact of dynamic and marketing capabilities

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

229

The world at your fingertips: How social media impacts marketing strategies

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

531

Innovation strategies in SMEs: Impact on performance

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

181

Building trust between firms and suppliers: The role of innovation and credibility in fostering trusting relationships in emerging markets

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Food delivery services in the pandemic: Technological transformation and the retail sector

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

274

Remanufacturing the economy: Considering remanufacturing as a method of gaining competitive advantage in the circular economy

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

141

Improving financial performance through lean manufacturing: Supply chain practices that can enhance the impact

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

135

Capital and competitive advantage: The importance of human, structural, and social resources

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

275

Knowing your corporate leaders: Understanding the impact of managerial capital on organizational decision making

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Knowledge is power: Using information to achieve a competitive advantage

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Which marketing strategy for new product development?: Some factors to consider

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

316

Online marketing and communications in global business: How the internet is redefining how businesses access consumers

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

358

Can industrial manufacturing be sustainable?: Boosting organizational performance for industrial manufacturing through sustainable value creation

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Grappling with external forces: Looking at how regulatory and competitive forces shape and change organizations

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

100

The innovation balancing act: Seeking innovation ambidexterity through incentive synergy and organizational structures

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The digital touch to B2B: Understanding the impact of digitalization and COVID-19 on B2B relationships

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

158
Cover of Strategic Direction

ISSN:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele