Table of contents
Marketing Intelligence & Planning
Michael J. ThomasReviews two volumes which represent the invaluable contributionwhich marketing intelligence can make to marketing decisions: the firstdocumenting nine case studies from a variety…
European Journal of Marketing
Audrey Gilmore, David CarsonConsiders the more recent literature concerning the measurement ofservice quality, and questions whether there has been real researchprogression.
International Journal of Bank Marketing
Christine Ennew, Sally MckechnieExamines the rationale for a green approach to marketing. Arguesthat banks can achieve competitive advantage through adopting a greeningapproach, and looks at the variety of…
International Journal of Retail & Distribution Management
John FernieComments favourably on two recent publications which enhance anunderstanding of the retailer′s responsibilities towards the consumer.
International Journal of Physical Distribution & Logistics Management
James StockLooks at different aspects of competitiveness emerging from thisyear′s new books – the international race for supremacy, thecontribution of logistics towards commercial success…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss