Table of contents
Marketing Problems: From Analysis to Decision
Patrick ButlerWhile problem and decision analysis has attracted considerable interestin general management fields, it is not a topic commonly found in themarketing management literature…
Can Opera Be Brought to the Masses?: A Case Study of Carmen the Opera
Graeme Currie, Carrie HobartAddresses the question as to whether opera can be brought to the masses(defined as socio‐economic groups other than A and B). First, itdescribes the methodology used in collecting…
The Marketing Communications Revolution – A Leviathan Unveiled?
Philip J. KitchenIdentifies and analyses various mechanisms designed to inform, persuade,remind, and influence consumers in relation to their attitudinal andconsumption needs. Technological…
Marketing Planning Practices of South African Companies
Russell Abratt, Nicola HiggsThere has been rapid political, social and economic change in SouthAfrica since 1990. As a result of the fall of apartheid, South Africa isslowly taking its place in the global…
Deliberation in Grocery Shopping: : Prospects for the Adoption of a Retailing Technology
Ugur YavasBy using the conceptual framework of shopping deliberateness paradigm,investigates prospects for the adoption of supermarkets in Saudi Arabia.Results raise some questions on the…
A Brief Examination of the Japanese Innovative Process: Part 2: The Good, the Bad, and the Ugly
Paul A. Herbig, Fred PalumboWithin the last two decades, the Japanese economic machine has caught upwith, if not overtaken, the US as the world′s leading economy. Japan hasvirtually conquered the American…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss