Table of contents
Export information providers: are they meeting the needs of SMEs?
Shiv Chaudhry, Dave CrickThis study provides empirical evidence concerning the perceived usefulness of sources of export information together with types of data required by Asian and indigenous…
Country of origin effects: a literature review
Khalid I. Al‐Sulaiti, Michael J. BakerThis paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that…
Information overload in marketing management
Jörn‐Axel MeyerDevelopments in information and communication technology have facilitated the generation of management information considerably. Thus, managers are confronted increasingly with an…
Information as a product: not goods, not services
Jon Freiden, Ronald Goldsmith, Scott Takacs, Charles HofackerRecent decades have witnessed an explosion in the quantity of information being produced, which in turn has created vast opportunities for information‐based businesses. The time…
Barriers to market orientation: the view from the shopfloor
Lloyd HarrisMarketing theorists and practitioners have for many years extolled the need for and the value of developing a concept which has become known as a “market orientation”. Indeed…
IMC: a consumer psychological perspective
Christopher Hackley, Philip KitchenThe concept of Integrated Marketing Communications (IMC) is receiving increasing attention in many academic and practioner media, primarily from an organisational perspective…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss