Table of contents
The impact of environmental education on children’s knowledge and awareness of environmental concerns
Carolyn StrongAsserts that the consumer power of children is growing in importance, as they represent a primary market that purchases its own products and services; an influential market that…
Purchasing behaviours and perceptions of environmentally harmful products
Esther P.Y. Yam‐Tang, Ricky Y.K. ChanThe green movement in newly industrialized countries often lags behind the West. While the green awareness has started to rise rapidly in some of these countries, the ability of…
Memetics: a new paradigm for understanding customer behaviour and influence
Paul S. MarsdenThe objective of this paper is to provide a non‐technical introduction to the science of memetics and to suggest how this new discipline may be applied to the design and…
Managerial mindsets and the symbiotic relationship between sponsorship and advertising
B. Zafer Erdogan, Philip J. KitchenBoth advertising and sponsorship are key areas of marketing communications activity, though the latter has acted as a somewhat “Cinderella” subject. In the heightened and…
The Consumer Resource Exchange Model: an empirical investigation of construct and predictive validity
Dennis N. Bristow, John C. MowenUsing the work of earlier human needs researchers as a theoretical base, the Consumer Resource Exchange Model (CREM) has been developed. The model is based upon the concept that…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss