Table of contents
Meeting the information needs of marketing in the twenty‐first century
Nigel Culkin, David Smith, Jonathon FletcherAddresses the question of whether ‐ now that we exist in the much heralded “information era” ‐ the information needs of those engaged in marketing are being satisfied. With…
Relationship marketing defined? An examination of current relationship marketing definitions
Michael John HarkerAttempts to define “relationship marketing” have been varied and many, neatly reflecting the diverse academic and socio‐political backgrounds of RM scholars. This paper lists 26…
Measuring service quality: current thinking and future requirements
Stewart RobinsonThe publication of the first results of the SERVQUAL instrument provoked a debate on how best to measure service quality. With more than a decade since the publication of those…
Measuring and managing service quality
Barry Davies, Steve Baron, Tony Gear, Martin ReadConcerns the application of novel technology (the TEAMWORKER system) in the measurement of service quality. A performance‐only version of the SERVQUAL instrument was used as a…
Headteacher characteristics, management style and attitudes towards the acceptance of commercial sponsorship by state‐funded schools
Roger Bennett, Helen GabrielHeadteachers in Greater London’s 401 state‐funded secondary schools were sent a questionnaire designed to relate their personal characteristics to, inter alia, their attitudes…
Financial wealth and the distribution of income
John C. Edmunds, Mark E. PotterThe gap between wealthy and poor is widening, in part due to the epochal rise in the value of financial assets. Middle‐class savers channel their monthly contributions into mutual…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss