Table of contents - Special Issue: Marketing education: constructing the future
Guest Editors: Val Cox
The marketing curriculum and educational aims: towards a professional education?
Peter Clarke, David Gray, Andrew MearmanThe purpose of this conceptual paper is to address the current debate about the role of business and marketing education. Should marketing courses be pragmatic and professional…
Situated learning and marketing: Moving beyond the rational technical thought cage
Barry ArdleyA range of previous studies show that large numbers of practitioners do not adopt the prescriptive model of marketing planning. The research objective was to determine how…
Today's educational drama – planning for tomorrow's marketers
Glenn Pearce, John JacksonTo describe and discuss the use of educational drama in marketing education, including its relative advantages to both learners and trainers.
Bridging the academic/practitioner divide in marketing: An undergraduate course in data mining
Angela D'Auria StantonThe purpose of this paper is to describe the development of a course in data mining as an example of an interdisciplinary mechanism of bridging the academic/practitioner divide in…
Mind the gap: The relevance of marketing education to marketing practice
Lindsay Stringfellow, Sean Ennis, Ross Brennan, Michael John HarkerThe aim of this paper is to review the debate on the purpose, focus and necessity of UK undergraduate marketing education.
Marketers with MBAs: bridging the thinking‐doing divide
Grady Bruce, Gregg SchoenfeldTo investigate the skills and abilities that MBAs who study marketing, those occupying marketing positions, and companies that hire marketers regard as important; the level of…
Narrowing the skills gap for marketers of the future
Scott G. DackoThe purpose of the research is first, to understand, explain, and evaluate the nature and extent of marketing skill development in MBA programmes relative to the needs and desires…
Educating practitioners to value new marketing knowledge: A case study in executive education
Teresa M. PaviaThe purpose of this paper is to detail teaching and learning strategies designed to incorporate advances in marketing and continued interest in new marketing knowledge.
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss