Marketing Intelligence & Planning: Volume 26 Issue 4

Scholarly journal ranking(s) in marketing: single‐ or multi‐item measures?

Göran Svensson

The topic of scholarly journals is important to the marketing discipline and the worldwide research communities, due to the way the journals are categorized and judged in…

The rise of emerging market multinationals and the impact on marketing

Ying Fan

The purpose of this paper is to review and discuss the rise of emerging market multinationals (EMMs), with a special focus on its impact on marketing.

Understanding and profitably managing customer loyalty

Robert Gee, Graham Coates, Mike Nicholson

The purpose of the paper is to draw together the salient issues surrounding customer loyalty and customer relationship management (CRM) into a single coherent discussion. Various…

Anticipating a regrettable purchase: Implications of erroneous affective forecasting for marketing planning

Nick Sevdalis, Flora Kokkinaki, Nigel Harvey

The purpose of this paper is to present the concept of consumers' erroneous affective self‐forecasts, and discuss the implications of such forecasts for consumer purchasing…

e‐CRM in SMEs: an exploratory study in Northern Ireland

Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Relationship marketing principles have seldom been applied to the small‐ and medium‐sized enterprise (SME). The purpose of this paper is to develop what is a striking link by…

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study

T.C. Melewar, Helene Mui, Suraksha Gupta, Joseann Knight

The purpose of this paper is to discuss the impact of the recent European Union (EU) expansion on the international marketing strategies of Fjord Seafood, a Norwegian farmed…

How export marketing research affects company export performance: Evidence from Turkish companies

Mehmet Haluk Köksal

The purpose of this paper is to help exporting companies to increase the performance of their exporting activities through collecting sound export information and using it…

Editorial

Ross Brennan